84%
84% of customers are inclined to buyfrom someone they know, like, and trust.
79%
79% of B2B buyers prefer a sales
specialist who is also a trusted advisor.
81%
81% of customers subconsciously distrust salespeople.
Sales is both a science and an art. And smart selling is the art of masterfully applying the science of selling. This profession, with its millennia-long history, has accumulated a powerful repository of human capability applications and manifestations, the essential parts of which have been distilled and are presented during this seminar. The seminar is based on deep research into human nature and gives participants the most important secrets for mastering the art of selling.
Participate in this seminar built with unique format and content, and you will understand what a subtle art sales truly is.
Through its distinctive content,
“The Art of Selling” seminar focuses on the core and essential elements of sales, demonstrating how to develop and strengthen the mindset of an exceptional salesperson.
The seminar draws from thousands of years of sales history and explores the secrets behind the global success of Armenian merchants.
You’ll learn key principles to always keep in mind when interacting with customers.

The hidden secrets of trade: from millennia to our times

Keys to applying emotional intelligence and psychological sales techniques

Presenting product’s VALUE and the secret of magic sales words
How to dramatically
increase your sales?
How to successfully
close complex sales?
How to sell
without “selling”?









































Hayk Manassian is a sales expert, experienced trainer,
and business consultant. He is the founder of Manassian Sales School, a specialized sales training institution. He has designed and conducted numerous seminars, business practicums, and corporate trainings on management, marketing, and sales topics. He has over 25 years of experience in practical business and has held leadership positions in several local and international companies, personally closing numerous major sales deals with leading corporations.
84% of customers are inclined to buyfrom someone they know, like, and trust.
79% of B2B buyers prefer a sales
specialist who is also a trusted advisor.
81% of customers subconsciously distrust salespeople.
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