This course is about marketing strategies, tactics, and modern methods and tools that help to differ from competitors. They enable businesses win new market segments by properly promoting its differentiating characteristics.
When a company’s marketing works in a way that it continuously focuses on sales growth in its daily operations, then things are always going very well in that company.
If you want to learn marketing, first of all, you need to learn the means to differentiate your business from competitors. Mastering differentiating marketing is the only prerequisite for leading a business to success in today’s competitive environment. Overwhelming majority of leads generated by marketing should become a group of qualified potential buyers that, after being transferred to the sales funnel, significantly increases the company’s sales indicators.
In modern business, marketing should not work for itself, but its main function should be sales growth. Modern marketing must undergo transformation and evolve from merely classical marketing into SELLING marketing.
In today’s competitive business environment, effective differentiation helps businesses stand out, be remembered, and strengthen customer loyalty. The educational modules of this course are composed of marketing know-how, strategies, and tactics that will help reveal the main differentiators of your business and continuously improve the uniqueness of your business. These methods help you stand out in competitive markets by demonstrating the exclusive VALUE of your business, product/service.
You will be able to assess how close you are to your defined targets and create a system that will allow you to measure your progress at the end of each phase.
You will be able to clearly formulate the deadlines and the responsible persons for each point of plan implementation. You will learn how to apply tactics to get maximum results.
You will learn how to detail the strategy and develop specific methods and tools through which you will be able to achieve the predetermined goals.
You will learn to identify and analyze your company's marketing capabilities, potential buyers, internal and external factors of the business environment, market position, and more.
You will be able to clearly define marketing objectives, specifythe ways and methods to achieve the goals.
You will learn how to clearly define which segments you will work with and how you will differentiate compared to your competitors.
You will learn to identify and analyze your company's marketing capabilities, potential buyers, internal and external factors of the business environment, market position, and more.
You will be able to clearly define marketing objectives, specifythe ways and methods to achieve the goals.
You will learn how to clearly define which segments you will work with and how you will differentiate compared to your competitors.
You will learn how to detail the strategy and develop specific methods and tools through which you will be able to achieve the predetermined goals.
You will be able to clearly formulate the deadlines and the responsible persons for each point of plan implementation. You will learn how to apply tactics to get maximum results.
You will be able to assess how close you are to your defined targets and create a system that will allow you to measure your progress at the end of each phase.
Predicting Customer’s future needs
Understanding Customer’s purchasing algorithm
Using hyper-competitive advantages
How to create marketing budget and KPIs?
Applying the SMART concept in marketing
Using the advantages of the RACE tool
STDP, USP and BOS strategies
What is your market expansion matrix?
How to discover diversified sales growth?
What are the sales growth tactics: Growth Hacking
What content marketing tools to apply?
How to define the selling marketing formula?
How to improve customer experience
How to competently analyze marketing processes
What does marketing “installation” mean, how to do it
How to define and measure marketing KPIs?
What is the best model for sales growth monitoring?
How to have a 90-day marketing plan?
Because business objectives do not correspond to marketing objectives and competent segmentation of potential customers is not implemented.
Because without working closely with other departments of the business, it is impossible to make accurate marketing investments and measure their impact on the business.
Because first and foremost, you need to segment and define who the business's "real" Customer is. Without understanding who your Customer is, you cannot understand what they need.
You will miss your opportunity to connect with customers in online space and will be left out of the competition.
All this will weaken your brand image and customer loyalty, since advertising merely describes your product.
This imbalance will waste your budget on ineffective campaigns while neglecting customers on high-demand platforms.
89% of brand advertisements remain ignored and do not lead to sales.
47% of buyers want at least 3-5 quality content pieces before contacting a salesperson.
Only 35% of B2B companies have a defined strategy for lead nurturing.
How can I make sure the program is suitable for me?
The program is presented on the Differentiating Marketing page. Explore the page to learn more about the course. If you still have questions, you can call 095 230 230 or write to program-manager@manassian.group.
Who are the course participants?
The course participants are business owners, executive directors, commercial directors, marketing directors and marketing managers from companies that provide various services and produce and sell goods.
What industrial experience do you have?
We have worked with numerous industries, such as banking and finance, healthcare and aesthetic medicine, import and distribution, manufacturing and retail, HoReCa, construction, logistics and other service organizations.
How is the course conducted?
We begin the course with a preliminary assessment test to measure your current knowledge. Then, each lesson presents the next course module with all its sections. We reinforce each completed module through daily tests, teamassignments, case studies, and JIT resources. There is a midterm exam during the course and a final exam at the end follow the page updates.
When does the course start?
The course start date is presented in the “Course details” section of the Differentiating Marketing page. If the course has already started when you inquire, fill out the application form to learn about the next cohort launch.
How long does the Differentiating Marketing course last?
The course lasts 8 weeks/48 hours. Classes are held every Tuesday/Friday from 17:00 to 20:00.
Where is the course held?
The Differentiating Marketing course is conducted at the Manassian Sales School (82 Araratyan Street).
How can I register for the course?
Click on the “register,” fill in the form and submit your application. Afterwards, send the logo of your oganization to
the Manassian Group’s Viber or WhatsApp (374 95 230 230).
Can I register for the course after the registration deadline?
No, you must register for the course before the deadline expires.
What is the course price?
You can find the course price and other details in the “Course details” section of the Differentiating Marketing page.
What payment methods do you accept?
You can make payment as either a legal entity or individual. To pay as a legal entity, you need to send your organization’s tax ID number to generate a invoice, while for individual payment, you need to contact us to get payment details.
Do you offer a flexible payment system?
Yes, you can make payment in 2 installments. The first payment must be made before the course starts to secure your spot, and the second payment during the second half of of the course, for which you will get a reminder in advance.
Can I get a refund after taking a part 2-4 classes?
No, we do not provide refunds.
Will I receive a certificate for participating in the course?
Every participant in the Differentiating Marketing course receives a certificate if they attend classes, show active engagement during group discussions and simulation cases, and successfully pass the tests, midterm and final exams.
What status will I receive after completing the course?
Upon successfully completing the Differentiating Marketing course, you become one of Manassian Sales School alumnus. Therefore, you gain access to the school’s educational resources and can continue your education.
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