Neuro-selling differs from traditional selling in that it focuses not on the buyer’s consciousness, but on their subconscious. Nevertheless, any subconscious decision made by the buyer has a scientific explanation.
The Neuro-Selling seminar provides evidence-based scientific approaches to understanding the buyer’s decision-making process and selecting an appropriate sales strategy for working with a buyer.
You often deal with buyers who assume they already know what you’re going to say. Moreover, they often think they don’t need your product or service, and in the buyer’s mind you become just another company or sales specialist who is simply trying to make money. As a result, you lose their trust and waste your time unnecessarily.
Methods for applying neuroselling tools
Logical and emotional sales techniques
Methods for preventing buyer objections
From neuroscience to neuro-selling
The truine brains: what are they
Customer’s 7 fears
Sales specialist’s 5 mistakes
Customer’s behavioral model
How the customer’s brain filters your words?
The algorithm of buying decision
The trust formula
Body language and neuro-selling
Algorithm for asking neuro-questions
7 neuro-selling triggers
7 neuro-tips
How to make buyers trust you?
How to motivate them to use your product?
How to skillfully “engage” with the buyer’s brain?
Hayk Manassian is a sales expert, experienced trainer, and business consultant. He is the founder of Manassian Sales School, a specialized sales training institution. He has designed and conducted numerous seminars, business practicums, and corporate trainings on management, marketing, and sales topics. He has over 25 years of experience in practical business and has held leadership positions in several local and international companies, personally closing numerous major sales deals with leading corporations.
In 89% of cases, the work of incompetent
sales specialists becomes a useless waste of
time.
Only 17% of decisions are made consciously.
63% of buyers need to hear your claims 3- 5 times before they trust and believe you.
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