This is a practical course specifically designed to train sales professionals. It provides fundamental knowledge, skills, abilities, and proven techniques for ensuring sustainable sales growth. Participants significantly improve their sales plan indicators, while businesses experience a marked increase in profits.
Business grows when it has growing sales and a strong, continuously improving sales team. This is the first and only professional sales training course operating in Armenia. Participants gain a deep understanding of what sales really is, learn how to earn customer trust, how to sell the product’s high value rather than low price, prevent potential buyer objections, and maximize business profits.
Real sales begins much earlier than the first contact and it doesn’t end with closing the deal. We believe that an effective sales algorithm has 7 key components that form the seamless sales process. Our training modules are built on detailed study of our proprietary 7P model components. Participants learn the psychological nuances of each sales stage, master practical and modern toolkits, and the most effective techniques used in various sales situations. We complete and reinforce the material discussed in the modules through case studies, role-playing, group exercises, simulation exercises, quizzes, JIT resources, and other specially developed educational tools.
It is the follow-up process after the sales, during which it is necessary to create loyalty.
It is the closing of the sales process and the final conclusion of the deal.
It is the competent presentation of the product according to the buyer's needs, desires and expectations.
It is the process of identifying, defining and searching for "ideal" customers
It is the process of identifying, defining and searching for "ideal" customers
It is the stage of the first contact with the buyer and the process of inspiring confidence.
It is the process of matching and aligning the product with the buyer's needs, desires and expectations
It is the process of identifying, defining and searching for "ideal" customers
It is the proper preparation of work to be carried out in the preliminary and subsequent stages of sales.
It is the stage of the first contact with the buyer and the process of inspiring confidence.
It is the process of matching and aligning the product with the buyer's needs, desires and expectations
It is the competent presentation of the product according to the buyer's needs, desires and expectations.
It is the closing of the sales process and the final conclusion of the deal.
It is the follow-up process after the sales, during which it is necessary to create loyalty
Psychological and logical components of sales
Sales funnel mechanism: From actions to profit
The school’s 7P method: Sales Wheel, how does it spin
Roadmap of the entire sales process
First contact with customers
Formula for gaining trust
Requirements for effective communication
10 tips for demonstrating emotional intelligence
Strengthen your sales game with SMART goals
Develop your sales process with W-FALL strategy
Plan according to Pareto principles
Time management matrix for proper sales time utilization
Customer profiling: Who are your ideal/real customers
Strategic lead search
BANT method: The key to qualifying customers
Key criterias for qualifying customers
Closing the sale
ABC: 10 powerful techniques for closing sales
10 methods for sales negotiations
Follow-up process with the buyer
Setting key sales KPIs
NPS model for measuring customer satisfaction
Closing the sales process
ABC: 10 powerful techniques for closing sales
10 methods for sales negotiations
Follow-up process with the buyer
Setting key sales KPIs
NPS model for measuring customer satisfaction
Because untrained or old-school salespeople don't understand the essence of objections and constantly try to enter into battle with the buyer and overcome them. Constantly objecting customers turn the salesperson's work into a nightmare. They start not believing in themselves, their company and the product, start selling worse and ultimately harm the business.
Because the customer doesn't see the real VALUE of the offered product. Very often, the salesperson doesn't believe in their product either and thinks that the product's price doesn't match its value. A bad salesperson always strives to get management to lower the product price, because they think that only price is the reason customers don't buy.
Because salespeople don't understand that with strengthening competitors, they too must strengthen their knowledge, abilities and skills. Competitors will one day force you to improve your sales machine. But you'll achieve this only through improving your sales staff, since only updating knowledge will give you a competitive advantage.
Unfortunately, the majority of companies in Armenia work with long outdated, and sometimes business-damaging tools. The reason is ignorance of modern methods and lack of desire to improve. It's impossible to win in business this way. This way you only lose.
There are products that sell themselves because "good price" attracts everyone. It's not that the salesperson is convincing or the product's VALUE is high for the buyer, but simply the price is CHEAP. This is a dangerous situation because a very "good" price mainly indicates that the business is working very poorly.
82% of dissatisfied customers don't talk about their bad experience with your company, but 94% of them don't return to you. Moreover, they tell many, many people about their bad experience and continuously negatively affect the business reputation.
Buyers stated that they first want salespeople to listen to their needs and only then try to sell.
B2B buyers admit that they are actually indifferent to salespeople’s offers.
Salespeople indicated that their biggest problem is fighting against competitors with lower prices.
How can I ensure the Professional Sales course meets my expectations and needs?
The program is presented on the Professional Sales page. Please review the page, then fill in your details to download the handbook, which contains course details. If you still have questions after studying the handbook, you can call (+374 11 230 230) or write to program-manager@manassian.group
Who are the course participants?
The course participants are business owners, executive directors, commercial directors, and sales directors from companies that provide various services and manufacture and sell products.
What industries are the course participants from?
We have worked with numerous industries, including banking and finance, healthcare and aesthetic medicine, import and distribution, manufacturing and retail, HoReCa, construction, logistics and transportation, and other service organizations.
How is the course conducted?
We start the course with a diagnostic test to measure your current knowledge. Then each lesson covers the next course module with all its sections. We reinforce each completed module through online tests, team assignments, case studies, and JIT resources. There’s a midterm exam during the course and a final exam at the end of the course.
When does the course start?
The course start date is listed in the “Participation Terms” section of the Professional Sales page. If the course has already started when you inquire, fill out the application to be notified about the next course launch and follow the page updates.
How long is the course?
The Professional Sales course runs for 52 hours. Classes are held every Tuesday and Friday from 5:00-9:00 PM.
Where is the course held?
The Professional Sales course is conducted at the Manassian Sales School (82 Araratyan Street).
How can I register for the course?
Click on the “register,” fill in the form and submit your application. Afterwards, send the logo of your oganization to the Manassian Group’s Viber or WhatsApp (374 95 230 230).
Can I register for the course after the registration deadline?
No, you must register for the course before the deadline expires.
What is the course price?
You can find the course price and other details in the “Course details” section of the Professional Sales page.
What payment methods do you accept?
You can make payment as either a legal entity or individual. To pay as a legal entity, you need to send your organization’s tax ID number to generate a invoice, while for individual payment, you need to contact us to get payment details.
Do you offer a flexible payment system?
Yes, you can make payment in 2 installments. The first payment must be made before the course starts to secure your spot, and the second payment during the second half of of the course, for which you will get a reminder in advance.
Can I get a refund after taking a part 2-4 classes?
No, we do not provide refunds.
Will I receive a certificate for participating in the course?
Every participant in the Professional Sales course receives a certificate if they attend classes, show active engagement during group discussions and simulation cases, and successfully pass the tests, midterm and final exams.
What status will I receive after completing the course?
Upon successfully completing the Professional Sales course, you become one of Manassian Sales School alumnus. Therefore, you gain access to the school’s educational resources and can continue your education.
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