Marketing and sales are the two most important forces for business growth. However, in practice, they essentially compete with and clash against each other. The reason is the unharmonious collaboration between marketing and sales departments – their asynchronous work, which leads to serious business losses.
Sales and marketing together serve as the driving force for business’s success – this is undeniable. However, they can also be the main cause of losses and stagnation. The reason is that in practice, marketing and sales very often compete and clash with each other, and due to poor communication between these two departments, companies with great potential simply lose their market position. It’s clear that the cause of all this is the unharmonious collaboration between marketing and sales, which over time leads to serious losses.
Why are you losing your potential buyers?
How are you missing out on actual sales opportunities?
How are you wasting your resources?
Why can’t management measure the results of marketing investments?
Hayk Manassian is a sales expert, experienced trainer, and business consultant. He is the founder of Manassian Sales School, a specialized sales training institution. He has designed and conducted numerous seminars, business practicums, and corporate trainings on management, marketing, and sales topics. He has over 25 years of experience in practical business and has held leadership positions in several local and international companies, personally closing numerous major sales deals with leading corporations.
43% of marketers and salespeople have stated that the main reason for not working in an integrated way is poor communication between the two departments.
When marketing and sales do not work together, 65% of salespeople ignore or fail to follow up on marketing-generated leads.
As a result, they spend 55% of their time prospecting for new leads instead of selling to existing prospects.
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