This course, specifically developed for TOP management of businesses, improves the management skills of senior executives, providing innovative approaches and methodologies for business management.
As the business environment is constantly changing, therefore continuous education of TOP management is an important prerequisite for leading the business to success. This course provides fundamental business knowledge, growth strategies, practical tools and real working techniques.
Today’s rapidly evolving business environment presents new challenges for modern enterprises. Overcoming these challenges requires agility and innovation—something that can’t be achieved through outdated management approaches. To grow your business and gain a competitive edge, you must first develop your management capabilities. The SMART Business Management course is an exceptional program that will guide you through every aspect of management and introduce you to the essential toolkit for effectively managing your business’s core processes: people, finances, marketing, and sales.
During the SMART Business Management course, participants will gain comprehensive knowledge about the key phases of effective business management. This business education program presents the entire management process by examining the most critical problems in business planning, organization, monitoring, and control, along with their solutions. Participants will learn how to set SMART business objectives, organize processes, recruit the right employees and lead them, manage business finances, marketing, sales and after-sales service, and ultimately, how to monitor process efficiency and the performance of employees involved in those processes. All of this will be mastered not only through theoretical knowledge, but also through quizzes, team activities, simulation case studies, JIT resources, and a management hackathon.
We measure/evaluate business/employee performance and develop improvement steps.
We "manage" employees, motivate, guide, and contribute to their effectiveness.
We determine the "place" where the company wants to be in the future by analyzing the business environment, defining business objectives, and developing clear action steps.
We ensure smooth business processes, employee focus on work, and staff stability.
We measure/evaluate business/employee performance and develop improvement steps.
We determine the "place" where the company wants to be in the future by analyzing the business environment, defining business objectives, and developing clear action steps.
We "manage" employees, motivate, guide, and contribute to their effectiveness.
We ensure smooth business processes, employee focus on work, and staff stability.
History of business management
Business foundation: MOST model
Setting SMART business objectives
Financial planning cycle
3 fundamental financial statements
Financial effectiveness assessment indicators
LEAN management of business processes
JIT process management
KAIZEN and KANBAN models for quality optimization
The use of situational leadership
Using the Eisenhower Matrix in business
The motivation factor in business management
HR GAP assessment
Employee recruitment: “right people, right place”
Employee leadership, training & development
The use of Deming’s cycle in business
BSC model for KPI setting
Performance evaluation toolkit
Because you're running your business without clear goals and a proper strategy. This is why you can't allocate resources effectively or measure performance.
Because employees don't know their specific tasks and departments are fragmented. As a result, they cannot collaborate with each other and are in constant competition.
Because these employees need motivation and inspiration. And as a result, they cannot develop their skills and cannot share what they have with others.
You simply won't be able to anticipate market changes, competitors' moves, or potential risks. Eventually, you'll lose your competitive advantage, and after that, your business too.
Employees need to be regularly trained, developed, and advanced. If you don't stimulate their engagement, your team's motivation will drop, the business will stagnate and stop growing.
Problems should be solved proactively, otherwise you may miss numerous business growth opportunities, fall behind your competitors, and one day the business will close.
Manufacturing business owners reported an average 18-29% increase in efficiency after participating in “Process Management” training programs.
Business owners who participated in strategic planning courses reported 29-38% sales growth within 1-3 years.
After participating in management skills development training, B2B business owners reduced employee turnover rates by 9-17% within 1-2 years.
Who are the participants in the SMART Business Management Course?
The course is attended by business owners, CEOs, commercial directors, and other senior executives from companies that provide various services and manufacture and sell products. You can read their testimonials by following this link.
What industries do your participants come from?
We have worked with numerous industries, including healthcare and aesthetic medicine, import and distribution, manufacturing and retail, HoReCa, construction, logistics and transportation, and others.
How is the course conducted?
We begin the course with a preliminary assessment test to measure your current knowledge. Then, each lesson presents the next course module with all its sections. We reinforce each completed module through daily tests, team assignments, case studies, and JIT resources. There is a midterm exam during the course and a final exam at the end, ensuring that the acquired knowledge and skills are thoroughly mastered.
When does the course start?
The course start date is presented in the “Course details” section of the SMART Business Management page. If the course has already started when you inquire, fill out the application form to learn about the next cohort launch.
How long does the SMART Business Management course last?
The course lasts 10 weeks/50 hours. Classes are held every Wednesday from 16:00 to 21:00.
Where is the course held?
The SMART Business Management course is conducted at the Manassian Sales School (82 Araratyan Street).
How can I register for the course?
Click on the “register,” fill in the form and submit your application. Afterwards, send the logo of your oganization to the Manassian Group’s Viber or WhatsApp (374 95 230 230).
Can I register for the course after the registration deadline?
No, you must register for the course before the deadline expires.
What is the course price?
You can find the course price and other details in the “Course details” section of the SMART Business Management page.
What payment methods do you accept?
You can make payment as either a legal entity or individual. To pay as a legal entity, you need to send your organization’s tax ID number to generate a invoice, while for individual payment, you need to contact us to get payment details.
Do you offer a flexible payment system?
Yes, you can make payment in 2 installments. The first payment must be made before the course starts to secure your spot, and the second payment during the second half of of the course, for which you will get a reminder in advance.
Can I get a refund after taking a part 2-4 classes?
No, we do not provide refunds.
Will I receive a certificate for participating in the course?
Every participant in the SMART Business Management course receives a certificate if they attend classes, show active engagement during group discussions and simulation cases, and successfully pass the tests, midterm and final exams.
What status will I receive after completing the course?
Upon successfully completing the SMART Business Management course, you become one of Manassian Sales School alumnus. Therefore, you gain access to the school’s educational resources and can continue your education.
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